Nicki Minaj is a busy, busy girl. She has been touring the world, partying with Weezy in Miami, performing with literally everybody in the rap business, signing sponsor deals and doing whatever a Barb does during the day. I’m assuming that’s arranging her array of colorful wigs and designing crazy costumes…along with counting her money. Well recently she signed a sponsorship deal with Adidas. Big Sean joins her in the commercial as Adidas re-brands themselves for the new school. (Interesting side note, the dude who founded Puma is brothers with the guy who founded Adidas. Both were Nazi’s as well, just saying. Thank you Mental Floss) The commercial is shot in a few locations around the world such as New York + Tokyo as Nicki raps and fans cheer her on.
Amidst all of this, she somehow found time to record one of the most visually spectacular videos of the year. It may in fact beat out her other song Starships for utter craziness. In this video, Minaj goes full Trinidadian and dresses up in a Carnival-esque outfit with huge, red feather plumes, a sparkly two piece dance outfit, a number of equally bedazzled out dancers and of course her patented, full blown out hair. It will definitely leave a lasting image in your mind. Besides the crazy outfits and dancers, the song is great as well. Where Starships leaned in the direction of pop, this one brings it back more to her rap roots.
In other news, Nicki was also nominated twice for the MTV Video Music Awards. Starships is nominated for Best Female Video and Beez In The Trap ft 2 Chaiiinzz is nominated for Best Hip-Hop Video, where she will be going up against label mate/sweater connoisseur, Drake. Best of luck to both of em. Anyway, video and commerical after the jump.